Born & raiased on the shores of Barbados, Emilee, a young girl trying to figure out what she really wanted to do in life decided to take her passion for soft tees and great fitting denim & create her dream brand, TRU! #TRUTOYOU has been the core of the brand from the start. The main goal being to build a community of strong, independent, likeminded women who motivate and inspire one another by being unapologetic with who they are.
TRU is all about the luxe essentials; super soft tees, sweatshirts, joggers & the best fitting denim you can find. All styles are made using natural fabrics & produced in small batches. TRU is an independent, slow-fashion clothing brand for women, and recently just launched their first men's tee!
Emilee not only founded TRU, she's also the designer & is responsible for all the moving parts behind the scenes. She continues to grow the brand through online sales & by opening a TRU flagship store in London very soon!