We caught up with Ruby Rocks Jewellery to find out more about their brand ethos. They try not to follow trends but to set them in order to stand out from the crowd. Ruby Rocks as a brand and on a personal level values and promotes ethical practices in all its endeavors. Ruby Rocks main inspiration is in making beautiful pieces that bring joy to their customers. They try to incorporate ethical and fair trade principles in thier production and use traditional methods of printing such as hand batiking which gives Ruby Rocks collections an individual look. Giving a modern twist, inspiration is drawn from vintage and folk pieces from around the world mixed with an intuitive grasp of future trends and modern culture.
“It’s so important to us that our manufacturers and suppliers operate ethically to ensure the factory workers are protected. To us, it’s the small things which help to create the bigger picture.”
“We know the importance of producing costume jewellery which is nickel free, which is why we have our jewellery outside audited and tested for the presence of nickel and we’re pleased to show that we’re above board! No nasty irritants are used when we produce our jewellery.”
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