Brand Stories: The New Pretty Lavish Collection Has Landed

We have the pleasure of sharing one of our adored brands with you ladies, meet Pretty Lavish.

We were lucky enough to catch up with the dynamic duo behind this killer brand and find out a bit more about their journey up until now, as well as what we can expect from them in the near future.

Unsurprisingly, we fell in love with their new collection (which launches with us on this very day!), along with the jaw-dropping behind the scenes imagery they were kind enough to share with us. It was difficult to choose among all of the beautiful photos, but we managed it…


– Do you remember where you were when you decided to set up your own business?

I was working in fashion buying and Stephanie was working as an accountant in London, so we both had the necessary experience and knowledge for setting up our own boutique. Having our own business has always been a dream of ours since a very young age, so it only took one bad day at work for us both to decide to go for it. 

– What was the first thing you did when you made the decision to go for it?

We paid £500 for the worst website design ever! Lesson 1 learnt straight away – you get what you pay for!



– What gets you out of bed every day?

How much we enjoy our jobs and the freedom that comes with being your own boss. Literally, there is never a day that feels like work. We feel very blessed to be doing something we love. 

– Tell us about your brand and where you work?

Pretty Lavish is an affordable brand that’s based on simplistic styling and neutral tones. Our focus is on minimalism designs and relaxed silhouettes. The company is run from home, which is fun most of the time, but getting stock up to the third floor is far from it! We started with a desk in the corner of our lounge and have now converted our loft into an office and studio. This is also where we shoot the majority of our images. We self-taught ourselves how to use a professional camera and laugh now looking back at the first photos we shot in our garage. 



– Who would your ideal “celebrity” customer be?

The Olsen Twins – day one fans!

– Have you ever wanted to quit and if so what kept you going?

We’re strong believers that the key to success is to never quit, but there have definitely been plenty of breakdown days where we questioned why we were so mad to set up our own business. Having each other makes these days of doubt much more bearable, and if you can get through the hard times, the rewards of running your own business far outweigh the struggles that come with it. 

– What tips would you give someone looking to set up their own business? 

Always have your goals in mind and get a mentor. There’s nothing better than learning from someone who has done what you are trying to do. 


– If you could go back in time, would you do anything differently?

Well we started Pretty Lavish with £3,000. While it’s great that we’ve grown the company from such a small investment, if we were to go back again we would definitely invest more at the beginning to grow the company quicker. Having said that, we had no business plan when we started and kind of blagged it for a while, so definitely do your research first before investing.

– How do you unwind outside of work?

Gym and Gin.


– What’s your proudest achievement with Pretty Lavish to date?

Launching our own collection this month! We were SO excited when the first sample with our very own labels came in.

– What do you have planned for your brand in the near future?

We want to grow our own collection, so we’re hoping by this time next year everything will be our own designs. Aside from that, we’re planning on collaborating with some big names in the industry to help grow our exposure. 


– You’re launching your new collection soon; if you had to choose a piece from it you couldn’t live without, which one would it be?

The Satin Maxi Duster – we are literally obsessed.

– Last but not least, some readers may not already know this, but you’re sisters. Having a sister myself, I’m curious to know what it’s like working together?

We do EVERYTHING together. A friend just asked us the other day if we ever get sick of each other, but we honestly never do. We’re very lucky to come from a close and supportive family. There are almost 3 years between us, but we’ve been best friends since day one, so when we decided to set up a company together we were never worried, and so far it’s worked out pretty well.


And voila! A behind the scenes scoop on the stunning brand that is Pretty Lavish and the two boss sisters who put their heart and soul into their passion every day.

Make sure to check out their new collection, as we bet this season’s styles won’t be around for long!

SF Team x

Written By
More from Nicole Curtis

Video: Meet Stacey – One of our Customer Experience Heros

While SilkFred‘s home is online, there are real people working every day...
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *