Winners of the SilkFred Brand Awards 2015!

Today we are announcing the winners of the SilkFred Brand Awards 2015!

Congratulations to all our winners & runners up. We are so proud to work with you. Thanks for keeping it unique and providing shoppers with great experiences.

I asked the SilkFred team to help me announce the winners and you can watch the video here.

Here we go…

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Fashion editors are super influential and have seen thousands of brands- they are incredibly discerning. Angela Buttolph, Editor-at-large Grazia magazine, chose the brand she felt stood out from the rest,

Shortlist:
Indigo East 

Scarlett Black London

Dancing Leopard

Illustrated People

Ill Discplined

We Run This

Angharad Owen

Pass the Salt

Tada & Toy

Urraca Vintage

Essentials for Zula

House of Dharma

Winner: Tada & Toy
Runner Up: We Run This 

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Here at SilkFred, we love to expand our horizons and partner with the best talents outside our borders. This award recognises that tackling the UK market isn’t easy when you are based abroad. This award acknowledges the effort cracking a ‘foreign’ market requires in both terms of relevant imagery for our core demographic and a competitive, efficient shipping and return service that ensures our customers are happy to go the extra mile to secure internationally designed fashion from around the world.

Shortlist:

Katrus

Essentials for Zula

Angharad Owen

Lanti

Ill Disciplined

Natasha Kieran

LPC

Winner: Katrus

Runner Up: Ill Discplined

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This award goes to the brand who had the best overall reaction on social media channels with likes, comments & shares & re-posts from followers.

Shortlist:

Dancing Leopard

Lagenluxe

Angharad Owen

Allegra

Cats Got The Cream

Essentials for Zula

Elsie and Fred

Bill + Mar

NFD

House of Jam

Winner: Essentials for Zula

Runner Up: Lagen Luxe

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This award is for the slickest e-commerce imagery that presents the brand and product most effectively.

Shortlist:

Lullabellz

Dolly Rocka

Katrus

We Run This

Dancing Leopard

Cheeky’s

House of Jam

Scarlett Black

Winner: Lullabellz

Runner Up: House of Jam

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This award recognizes the brand with the most independent & entrepreneurial spirit and the brand that continues to challenge itself and grow. Alex Wood, Editor in Chief of The Memo and award winner broadcast & journalist to choose our winner.

Shortlist:

Indigo East

Lam & Co

Tada & Toy

Nor Clothing

Angharad Owen

IamVibes

Bohemian Vixen

Winner: Angharad Owen

Runner Up: I Am Vibes

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This award recognises the fastest growing new brand of 2015. The ambitious rookie that is unstoppable right now.

Shortlist:

Tahlulah Ray

Indigo East

Essentials for Zula

Elsie & Fred

Silver Birch

Tada & Toy

Urraca Vintage

Helix & Felix

Winner: Indigo East

Runner Up: Elsie & Fred

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Customers are the most important people in our business. This award is for the brand that always goes the extra mile to provide a great service.

-Most responsive with order queries

-Quick to ship orders

-Strongest customer feedback

Shortlist:

Never Fully Dressed

Scarlett Black

Dancing Leopard

Indigo East

We Run This

Tada & Toy

Winner: Never Fully Dressed

Runner Up: Scarlett Black

SFawards_bestcollection

This award is for the collection that simply blew everyone away. It contains the most bestsellers, had lots of frequent stock drops, had the strongest identity and the styling was bang on point.

Shortlist:

Essentials for Zula

Indigo East

Elsie & Fred

Katrus

Dancing Leopard

House of Dharma

La Mandarine

Scarlett Black

Liquorish

Winner: Scarlett Black

Runner Up: Dancing Leopard

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They are the tastemakers & influencers of social media. Our panel of bloggers choose their favourite brand.

Shortlist:

Beachheart Swimwear

Allegra

Never Fully Dressed

Helix & Felix

Essentials for Zula

Daze

Tada & Toy

Dolly Rocka

Cheeky’s

Winner: Dancing Leopard

Runner Up: Allegra

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This is for the brand that not only killed it this year but also embodies the SilkFred values. It has a unique style, delivers a great customer experience, has great imagery, a competitive price point, strong merchandising & stock planning. They get shit done. They are unapologetically fearless & above all, independent.

Shortlist:

Dancing Leopard

Scarlett Black

Never Fully Dressed

Indigo East

Katrus

Winner: Dancing Leopard

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Shoppers are the real judges and this award will be chosen by our hardcore fans and will go to the brand that excites them the most and keeps them coming back to SilkFred again and again…and again.

Winner: Angharad Owen

Runner Up: Helix & Felix

Thank you to ALL our brands for your hard work and stellar achievements this season. I’m really honoured and overwhelmed by how amazing you are. Your commitment to keep creating and selling unique independent fashion is why we’re here. Thank you

– Emma & SF Team x

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