Brands in Focus: Marketing to the Right Audience (and how!)

Brands in Focus - Marketing Your Fashion Brand Workshop

For our penultimate Brands in Focus event, we invited all eight of our brands to our brand new offices in Shoreditch for a workshop with our marketing and PR team. The aim of the game was to help our brands understand the importance of marketing to the right audience, how to get their products out there, as well as social media dos and don’ts.

From Instagram engagement to refining the ‘voice’ of your brand across your website and emails, we ran through it all with some best practices, tips and tricks to get your collection out there.

Our head of PR, Laura, ran through some typical routes to getting your brand seen on bloggers, but more specifically, how to get your brand seen on the right bloggers for your audience. We hand picked each blogger to match each brand in focus, so that we knew their followers would love what they saw.

Keep your eyes peeled for our final vlog where we follow the journeys of all of the brands in our Brands in Focus programme.

SF Team X

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