Cult Brands Alert: James Steward & Sienna London

Shouting about the unique brands that make up our community is one of our favourite things to do. From two-person startups to established boutiques, we make it our mission to seek out the most exciting independent brands for you. With that in mind, we’d like to wave the flag for two cult favourites, whose super-comfy sweaters and luxe silk loungewear have become some of our bestselling styles.

James Steward

One of our best-loved brands, not to mention the brains behind our cult bestseller, the oversized Queen of Hearts jumper. Born in 2015, James Steward is a British label by sibling duo, James Steward and Hannah Moody. All styles are lovingly made at the family’s factory in Yorkshire, and the brand is proud of its northern heritage. Psst, their comfy-cool Queen of Hearts logo tees are well worth checking out too – just add your favourite jeans.

Queen Of Hearts Oversized White Sweatshirt By James Steward | £49.00
Queen Of Hearts Oversized Navy Sweatshirt By James Steward | £49.00
Queen Of Hearts Oversized Pink Sweatshirt By James Steward | £49.00


Sienna London

Lazy days and cosy nights in have never looked so chic thanks to masters of luxe sleepwear, Sienna London. Their wear-all-day silky satin pyjama sets come in a multitude of plush colourways and prints, with thoughtful details like contrasting piping and practical pockets. The pastel-striped beauties below are our current obsession, complete with an elasticated waistband for total comfort. Is it bedtime yet?

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