Welcoming Our SilkFred Brands in Focus

To kick off our spanking new Brands in Focus series, and to get to know all eight of our chosen brands, we held a welcome lunch at Daphne’s in Chelsea, London.

With the help of our experienced brands team, talented fashion photographers and in-house stylists, our ‘Brands In Focus’ programme is here to give these selected independent brands the extra guidance they need to grow.

The welcome lunch allowed us to get to know all of our brands a little better (amongst some prosecco), before we step it up a notch and take the brands to the next level in the coming months.

We will be providing them with guidance on how to take the best possible photos of their collections, directing and styling their own photoshoots, writing winning product descriptions and collaborating with the hottest fashion bloggers, so keep an eye on our blog and YouTube channel to follow the brands as they grow!

X SF Team

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