Good news, you’ve landed on our How Brands Grow series, where we explore the ways we help our brands partners build their fashion business for the long term. A question we get asked a lot by brand founders is, why should I partner with SilkFred? There’s no one single answer (if you want to take a deeper dive into what we offer, check out our brand FAQs page) but here’s a rundown of five essential factors that set us apart from the competition – not that we’re biased or anything!
Independent is our thing. We’ve been helping brands like yours grow since 2011 and over a decade later we still wake up every morning excited to bring the best independent fashion brands to market. From newly launched start-ups to established brands with years of heritage, we’ve helped hundreds of brands take their business to the next level. Our fashion-loving customers are passionate about finding the most unique outfits the internet has to offer – and we pride ourselves on seeking them out first, so they don’t have to.
With ten years’ experience in growing independent brands, we have the infrastructure and data insights to help you learn more about your fashion business and what makes your customers tick (read: click). You stay in control, with the added benefit of smart data to help you make informed decisions, from trend forecasting that helps you stay ahead of the curve, to current styles and colourways that you should be replenishing quickly. From day dot we’ve been a data-driven company, and we encourage all our brand partners to take full advantage of the insights we give them.
New launches. Interpreting your sales trajectory. Improving your sustainability credentials. Our team of friendly, knowledgeable brand managers are on hand to help steer you through crucial milestones, develop your styles and achieve success. You can talk to us about anything you might need help with – so be inquisitive, ask questions and help us invest in your brand for long-term success.
…And they’re looking to discover fashion from brands just like yours. Our customers want unique, affordable outfits that make them look great and feel confident, for everyday and extraordinary moments. If you’re already creating original, easy-to-wear items that your customers love, and want to tool yourself up to take your business to the next level, then we’d love to hear from you. As the leading platform for growing independent fashion brands, we’re uniquely positioned to connect your business with a million-strong customer base, and help you scale quickly.
Say it with us, content is king. But you don’t need to invest a lot in upscale studio photography to partner with us, as we’ve consistently found that naturalistic lifestyle shots work best in generating engagement and sales. Our team of pros are leaders in creating content that showcases your brand in new ways that make people take notice, and turn your products into bestsellers.