A Little Extra From Our New Brands This Week …

To spice things up this week, we’re giving you some new brands and a piece of their story. Let’s dive right into their closet!

Tinos Boutique

Tino’s Boutique is a UK based fashion brand specialising in high-quality dresses, drawing its inspiration from celebrity style and high-end fashion.

– What is your favourite trend for AW16?

The biggest winter trend we’re loving at the moment would be jumpsuits – we’re launching a whole new range of bandaged jumpsuits in November we think our customers will love, they’re perfect for winter nights out.

– What is the biggest challenge you have faced so far?

The biggest challenge for me would be keeping up with the rate in which we’re currently growing – I always hoped my business would grow like this but I didn’t anticipate it to happen quite so fast. I only launched Tinos a little under a year ago yet in the past 6 months we’ve grown massively.

– What is the best thing about working for yourself?

The best thing about working for myself would hands down be the fact that I’m doing something I genuinely enjoy – there’s a lot to be said about work you’re genuinely passionate about. It’s also nice knowing that all of the time and effort I spend at work is to build my own brand and company.

Harper & Blake

Harper & Blake is a brand that embodies the personalities of two girls in one; Harper has a clean and minimalist sense of style whereas Blakes is edgy and adventurous. The two combined create a brand which personifies fun accessories for all those not afraid to test the water and make a statement.

– Tell us about Harper & Blake?

Harper & Blake is a British accessories brand that embodies the contrasting yet complimentary styles of two girls. We believe that every woman has a bit of Harper or Blakes style in them and our aim is to create a collection of products that reflect these two styles together.

– Who would your ideal celebrity customer be?

Our ideal celebrity customer would be Alexa Chung for sure.

– What inspires Harper & Blake designs?

We’re constantly looking around us for inspiration. We’re obsessed with colours so we’re especially careful when choosing them, but we feel that everything can be an inspiration: the tones of a wall, the colour palette of a florists’ shop, an architectural shape or a print on a piece of clothing. We often visit design and art exhibitions (the Barbican Centre is one our favourite places in London for this), which are great in helping us find the perfect composition, shape and concept for our products. Filmmaking also fascinates us as the cinema is full of creative resources.

Explosion London

Explosion London is a British womenswear clothing brand that is focused on incorporating the finest of trends into unique garments for the style savvy woman looking to make a chic statement.

– What is your favourite trend for AW16?

This winter sparkles and pleats have definitely got to be two of our favourite trends to watch out for.

– What is the biggest challenge you have faced so far?

Stock is the biggest challenge we have faced this season, as we have an extremely high volume of sales in comparison to the stock levels we had planned for. 

– What is the best thing about working for yourself?

Having a great team. With each individual having a great fashion background and experiences in the field. We work in complete harmony together.


Honor Gold

Honor Gold is a luxury British fashion label that specialises in ladies occasion wear. The designs are unique, stylish and flatter the female silhouette to perfection.

– Where and how did Honor Gold start?

Honor Gold is a contemporary British brand created by myself (Rena) and my sister Jade. Jade is the designer and I look after the business, so it’s the perfect match. Having just launched the brand back in 2009, we won a national competition to showcase the brand at New York Fashion Week. Since then we have gone on to become a brand that creates desirable collections season after season, that’s loved by the celebs as well.

– What inspires Honor Gold’s collections? 

As a brand we are known for fit and style, so when customers feel amazing in an Honor Gold dress this inspires us to keep up all of the hard work.

– What does Honor Gold have in store for AW16?

Our AW16 collection has some fabulous styles for the party season. Our signature Gabriella and Alicia Maxi has a ruched body – lengthwise it ruches to fit perfectly and is super flattering when on, making this style a hit with taller ladies especially. We have lace styles, backless, maxis and midis – so whether it’s for a Christmas ball, work party, cocktail party or date night, we have something for every occasion. We also have lots of berry coloured dresses, these are very popular because the colour is amazing.

Another four new brands determined to help and make you feel gorgeous in whatever you wear and flaunt. They shared their preferred AW16 trends with us and a little bit about their journey up until now, it’s time to see what they have in store.

SF Team X


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