New Brands Alert: Dama Negra, Shanti Living, Ginger Fizz and more

Check out the hot new brands that have just landed on SF!!!

Dama Negra

Designed and made in Barcelona by Ruth Esther Baez Garcia. Ruth’s swimwear is designed to express the feminine, sensual and exotic being inside every lady. She focuses on using the highest quality fabrics and materials to achieve exciting new looks. Fusing classic styling with modern freedom of expression.


Shanti Living

Shanti Living focuses on producing handmade, bespoke bohemian clothes and accessories. Using vibrant, one off pieces of vintage Indian fabrics to create their products.


Ginger Fizz

Fun, bubbly and feminine, Ginger Fizz adds a girly vibe to your wardrobe. With a focus on pretty daywear, party and prom dresses, Ginger Fizz looks to lace, beading and embroidery to channel a soft vintage-inspired style.



“A couple years ago we visited one very special place- Iceland. Mesmerised by it’s power and beauty we came back with amazing memories that will last a lifetime. When it came to finalising our brand, Iceland was the first thought, naturally. FEIMINN (Icelandic- ‘shy’ ) was a choice that not only sounded very feminine, but held a certain meaning to us, about our women. We perceive Iceland’s women as natural, rural and shy at the first glance, but one you take the time to get to know her you’ll see she is wild, she is free, she makes her own choices and rules and at times…she is not to be reckoned with.” After the guidance from London College of Fashion tutors, FEIMINN grew little by little in understanding what exactly it is that they wanted to create. Every outfit begins and ends with intimates, and that’s a good enough point to start from.



Oeuvre is a womenswear brand based in the UK but sold, worn and loved internationally. Oeuvre’s collections take inspiration from catwalks, sidewalks and dance floors the world over.


Lime Blonde

Lime Blonde is a fun festival-inspired womenswear brand based in Scotland. The label launched last year by Kirsty, who was obsessed with drawing and designing colourful and whimsical prints. The aim is to create relaxed and well-fitted but beautifully comfortable pieces for young women who like to express their personality through what they wear. The current beach collection is a mix of exclusive Lime Blonde printed fabrics that feature neon flamingos and pastel parrots on matte lycra.


Dose of Rose

A British brand, Dose of Rose designs are created with carefully hand-picked and sourced materials from all over the world, marrying them with its brand identity. Stylish, high quality yet affordable pieces of jewellery and beautiful gifts, they are darlings.


Don’t miss out on our latest brands and their new, refreshing designs #SFtribe!


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