SilkFred Brand Awards 2015 – Shortlist Announced!

This year we are honouring our brands by recognising their hard-earned innovative, unique and entrepreneurial achievements with the inaugural SilkFred Brand Awards 2015.

We have 11 categories of awards and today we’re happy to announce the shortlisted brands. 

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Fashion editors are super influential and have seen thousands of brands- they are incredibly discerning. Our panel of fashion editors will select their favourite brand that they feel stands apart from the rest.

Shortlist:

Indigo East 

Scarlett Black London

Dancing Leopard

Illustrated People

Ill Discplined

We Run This

Angharad Owen

Pass the Salt

Tada & Toy

Urraca Vintage

Essentials for Zula

House of Dharma

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Here at SilkFred, we love to expand our horizons and partner with the best talents outside our borders. This award recognises that tackling the UK market isn’t easy when you are based abroad. This award acknowledges the effort cracking a ‘foreign’ market requires in both terms of relevant imagery for our core demographic and a competitive, efficient shipping and return service that ensures our customers are happy to go the extra mile to secure internationally designed fashion from around the world.

Shortlist:

Katrus

Essentials for Zula

Angharad Owen

Lanti

Ill Disciplined

Natasha Kieran

LPC

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This award goes to the brand who had the best overall reaction on social media channels with likes, comments & shares & re-posts from followers.

Shortlist:

Dancing Leopard

Lagenluxe

Angharad Owen

Allegra

Cats Got The Cream

Essentials for Zula

Elsie and Fred

Bill + Mar

NFD

House of Jam

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This award is for the slickest e-commerce imagery that presents the brand and product most effectively.

Shortlist:

Lullabellz

Dolly Rocka

Katrus

We Run This

Dancing Leopard

Cheeky’s

House of Jam

Scarlett Black

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This award recognizes the brand with the most independent & entrepreneurial spirit and the brand that continues to challenge itself and grow.

Shortlist:

Indigo East

Lam & Co

Tada & Toy

Nor Clothing

Angharad Owen

IamVibes

Bohemian Vixen

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This award recognises the fastest growing new brand of 2015. The ambitious rookie that is unstoppable right now.

Shortlist:

Tahlulah Ray

Indigo East

Essentials for Zula

Elsie & Fred

Silver Birch

Tada & Toy

Urraca Vintage

Helix & Felix

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Customers are the most important people in our business. This award is for the brand that always goes the extra mile to provide a great service.

-Most responsive with order queries

-Quick to ship orders

-Strongest customer feedback

Shortlist:

Never Fully Dressed

Scarlett Black

Dancing Leopard

Indigo East

We Run This

Tada & Toy

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This award is for the collection that simply blew everyone away. It contains the most bestsellers, had lots of frequent stock drops, had the strongest identity and the styling was bang on point.

Shortlist:

Essentials for Zula

Indigo East

Elsie & Fred

Katrus

Dancing Leopard

House of Dharma

La Mandarine

Scarlett Black

Liquorish

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They are the tastemakers & influencers of social media. Our panel of bloggers choose their favourite brand.

Shortlist:

Beachheart Swimwear

Allegra

Never Fully Dressed

Helix & Felix

Essentials for Zula

Daze

Tada & Toy

Dolly Rocka

Cheeky’s

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This is for the brand that not only killed it this year but also embodies the SilkFred values. It has a unique style, delivers a great customer experience, has great imagery, a competitive price point, strong merchandising & stock planning. They get shit done. They are unapologetically fearless & above all, independent.

Shortlist:

Dancing Leopard

Scarlett Black

Never Fully Dressed

Indigo East

Katrus

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Shoppers are the real judges and this award will be chosen by our hardcore fans and will go to the brand that excites them the most and keeps them coming back to SilkFred again and again…and again. There’s still time to vote. Click here to show your love

Vote for you favourite brand here ———–> http://bit.ly/1LZzhda 

Good luck to all our brands. We will announce the winners next week

SF Team x

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