Behind The Scenes At SilkFred’s Tropical Press Day

Do we have a treat for you… SilkFred had their very own press day this week and boy was it fun!

Cheeky Nail Salon, next to The Hoxton Hotel in Holborn, was filled to the brim with fashionistas, bloggers, journalists and business folk coming to join us for the day. They were treated to manis and pedis while being able to munch on yummy fresh fruit, sip mojitos and enjoy hobnobbing amongst one another and SilkFreds latest SS16 styles.

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Our CEO, Stylist, one of our Brand Representatives, our in-house photographer as well as our in-house Filmmaker and finally, yours truly joined our head of PR at this beautifully planned event.

Whilst surrounded by colourful, feather filled balloons and vibrant decorations our guests enjoyed being pampered and snacking. They browsed the rails filled with a few our latest collections, making it possible for them to see first hand the products we offer here at SilkFred.

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We asked our guests to choose one of their favourite pieces from the rail and share why it was they chose that particular staple and what is was they liked about it. Our photographer and filmmaker were browsing the scene, capturing footage so our lovely readers could see how everything went down for themselves.

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Ladies and men left feeling pampered and fresh, with summer outfit ideas on the brain. We all had a lovely time and were able to give the attendees a deeper insight into what SilkFred is all about and the great, fashionable pieces we have to offer that woman looking for a unique piece no one else will own.

Here’s what went down… Sit back, enjoy and hopefully feel inspired!

SF Team X

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