When we started SilkFred, our HQ was a kitchen table above a fish ‘n’ chip shop in London. So announcing the launch of our first national TV ad feels pretty special. We’ve focused on what you guys love us for – dresses that give you that “best self” feeling, whether it’s a little festive party or a big winter wedding.
We’re super proud, but admittedly, slightly biased. So we’ll let you decide for yourself. You can watch the ad below, and shop all the dresses you see in it here.
Our Top Picks From The Ad
So it looks good on screen, but what’ll look just as amazing hanging up in your wardrobe? Here’s the pick of our favourites. But let’s be honest, we’ll probably be buying every one…
The Metallic Gold Dress
Everything that glitters is gold, and this metallic pleated midi dress is no exception. This dress ticks all of the luxurious, covetable and sparkly boxes.
The Bardot Navy Dress
A dress you’ll wear so much your other clothes might just start to get jealous. Get your Marilyn moment with this bardot navy midi dress. Just be careful when standing over any subway grates.
The Eva Sequin Bodysuit
If a night full of compliments is what you want, then the Eva bodysuit is the one for you. Covered in sequins with sheer mesh and floral details… we’re getting heart eyes just thinking about it. A bodysuit so good it’s worth a bit of a fumble when you need the toilet.
The Fifi Sequin Dress
Diamonds are not a girl’s best friend, sequins are. The Fifi is the memorable dress for a night you probably won’t remember. Just don’t forget to add to basket.
The Yondal Wrap Dress
The Yondal dress in green leopard print; because if it’s good enough to be on TV, it’s good enough to be your plus one to that fancy event. And that’s a wrap…(sorry).