While the hype of Fashion Week is almost over, we wanted to share some of the great experiences we had at one of London Fashion Week’s spectaculars, the 2016 China Ball. Held at the National History Museum, this venue was as fabulous as the fashion show that walked its corridors.
In the first hour, guests mingled in one part of the building, the atmosphere buzzing with cheerful chatter whilst the champagne flowed and the canapés disappeared. The event was filled to the brim with the ultimate stylish folk, with the likes of Tom Daley and David Gandy’s model girlfriend, Sarah Ann Macklin, amongst those who attended.
The following hour consisted of interviews where the camera crews spoke to those involved in the event’s preparation and the special VIP guests. Cameras flashed in every direction, which no one seemed too unhappy about.
Finally, we were ushered into the main entrance and greeted by the life-size T-Rex skeleton – it was time for the catwalk to begin.
The room was decorated as iconically as the giant dinosaur sitting at the end of the runway. With fairy lights covering the wall at the far end, it had a starry night sky feel to it. The runway began at the top of the stairs, travelling down through the middle of the crowd. There was also a large projection of the logo on the ceiling of the building to make the branding complete.
The catwalk comprised of both men and women dressed in neutral outfits with classic denim jeans and white short-sleeved t-shirts. This was to accentuate the main focus of the show, the accessories. Flamboyant and stylish, there were both practical and aesthetically pleasing pieces. These backpacks were made for the bold.
The show lasted half an hour, at which point the space transformed into an afterparty. With a bar and DJ booth at one end, the fairy lights and disco ball lit up the party zone making it the perfect dance floor.
All in all, the SilkFred team members had a fabulous night. The decor was superb, the champagne and canapés delicious, and the show proved style while pushing the boundaries and thinking outside of the ‘backpack box’. Waking up with slightly sore heads and feet the following morning seemed to prove all worth it!
SF Team X