To celebrate International Women’s Day 2022, we turned the spotlight on our lovely customers, putting them in front of the camera for a special day of photos, prosecco and pampering.
Our approach is to listen to what our customers want in their wardrobes – so naturally, the next step was to have them model the outfits too! And, with our Facebook community calling on us for real customer content, there seemed no better time to honour their request than IWD.
That’s why we invited a group of SF shoppers along to a relaxed shoot day in central London, where they had their hair and makeup refreshed by our pro, Leanna, and wore their choice of new and well-loved styles for spring and summer.
This wasn’t just a shoot day, but a customer takeover, giving our shoppers the opportunity to give us honest, in-person feedback on how our outfits fit and feel.
We kicked off celebrations with some welcome drinks and an intro from SilkFred CEO Emma. While the ladies enjoyed their cocktails and nibbles, Leanna touched up their hair and makeup.
Then, the fun really began! Our customers were given the opportunity to try on a range of dresses, jumpsuits and more, from the bestselling Dove maxi to the stylish Jagger dress. Meanwhile, the SilkFred team started snapping some gorgeous pics.
Of course, you can’t host a good photoshoot without a delicious lunch. Thankfully, Grape & Fig were on hand to provide grazing platters for the customers, and our models enjoyed everything from smoked salmon bagels to freshly baked cookies. Yum!
After lunch, the shoot continued, and the customers got all glammed up again.
We finished the day with some SilkFred goodie bags, and our lovely shoppers selected some of their favourite outfits to take home with them.
Here’s some of our favourite photos from the day
It was an incredible day spent with some of the truly inspiring women who make up our community – here’s to many more shoots like this!
