The New Brands Have Arrived In Style…

As we mentioned in our last New Brands post, we’ll be updating you every Wednesday with the new boutiques that have joined us here at SilkFred. It’s that time of the week again, so here we go!


Since their launch back in 2003, LOVE has grown from being a family brand to a number one fashion phenomenon. Starting as a small brand, designed and built on family, love and a passion for fashion, they’ve expanded immensely over the years.


The K Label

Viewed as an exclusive, premium womenswear brand, The K Label breaks boundaries whilst maintaining a great sense of style, sophistication and simplicity.


Toy Shades

Toy Shades pride themselves on being straight to the point, just like their slogan – ‘everyday eyewear and tomorrow’s inspiration’. This sums up their eye-catching style as they have something for everyone. They’ll keep you looking cool and sophisticated without a doubt.

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What Frankie Did Next

Hand-crafted Sandals and summer accessories are what What Frankie Did Next are all about. They love a good pompom, a burst of colour and some accessories to create the most unique looking sandals.



A unique intimates and swimwear brand, eLCy combines delicate innocence with a handful of sass. They aim to take you from morning to night with fun and flirty pieces, for the girls walking on the wilder side of life.


Shop Dixi

Having just recently launched their 2016 AW collection, now is the perfect time to browse through Shop Dixi’s bohemian jewellery treasure trove! There you’ll find a variety of hippie, boho style jewellery; including rings, necklaces, bracelets, anklets, earrings and more.


Jeva Fashion

The concept behind their brand is that every woman is unique, which inspires them to tailor their dresses to suit any shape and make every woman look stylish.


Blue Vanilla

Blue Vanilla is a London based womenswear brand that aims to deliver fast fashion, of great quality, at affordable prices to their customers. Their UK based design team aims to deliver new pieces frequently by staying up-to-date on key trends.


Joe’s Jungle

A British brand based in London, all of their pieces are designed and made in the UK. Specialising in evening and occasion wear, their simple and elegant designs are perfect to make you stand out no matter what the season.


Olia Jewellery

This brand is all about contemporary costume jewellery. Designed in the UK, they are lovers of beautifully detailed pieces and aren’t afraid to take risks. Perfect for any outfit at any time of day, these designs are made to stand out.


GoldKid London

GoldKid London brings you the latest styles in the form of their vibrant and elegant collections. They love playing with patterns and cuts, making sure they present only the best of their designs to you.


So & Jo

So & Jo Boutique is a womenswear brand wanting to create an exclusive online shopping experience. Designs from their collection have been crafted to express the individuality of the wearer, oozing sophistication and elegance,with just the right amount of sexiness for every woman.



Aspirational, slick and contemporary streetwear for men and women is what Quillattire are all about. They believe in being yourself and dressing to express. Heads will be turning with their premium clothing, that can be worn when going out on the town or hanging around.


Fay Shafai

They aim to take the stress out of finding the “perfect look”. Each collection is inspired by influences from different cities and every style is carefully constructed to be well tailored and fulfil a modestly sexy look. They aim to be a brand of luxury, fun and excitement with each outfit they design for you.


As with every post, we believe all of our brands speak for themselves. So if you’re looking for more of their fancy pieces or full on outfits, head over to their boutiques and check out their entire collection. They’re all different and individual, which is why we bring them right to the click of your fingertips.

Ciao for now,

SF Team x


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