Walking through London’s coolest neighbourhoods, it becomes obvious very quickly why it’s one of the world’s fashion capitals. Colourful, eclectic, and distinctly individual, it sets itself apart from the minimalism of Copenhagen or the classicism of Paris. And as a London-based fashion brand, we’re especially proud when we spot the city’s most popular influencers repping SilkFred on the ‘gram. So proud in fact, we made an edit of our favourites.
Laura Blair styles out the London weather like a pro in this Black Longline Coat. Round of applause for styling it with black knee-high boots and matching roll neck – a brave choice that’s paid off in spades.
Katherine Bond shows us how to wear coated jeans in a way that’s sleek, chic, and a world away from boring – the kind of jeans that make you wonder what you wore before them?
There is only one city this photo could’ve taken place. The red phone box is undeniably London, and so is Tabitha’s styling. An oversized jumper paired with a minier than mini skirt is basically a London Girl’s uniform, and this Maya Angelou Slogan Sweatshirt fits the bill perfectly.
In London, you’re never more than six feet away from an influencer getting their perfect #OOTD shot. And when it looks *this* good, we’re not even mad they’re blocking the footpath. Case in point, Jess Megan serving up head-to-toe festive excellence in the fifi sequin dress, a sparkly micro bag and of course Christmas trees.
In a moment of pure genius, Joanna Coops pairs these morgan trousers with this belted jacket to create a two-piece suit that 100% looks designer. The snake skin cross body bag gives it a quirky London-style finish – totally worth the risk of spilling that Sauvignon.
Is there anything more London than the pastel-hued houses of Notting Hill? Sophia Smith uses them as the perfect backdrop to show off the Dove Dress.
Check out the top spots in London for a killer instagram shot. Just remember to tag us while you’re there!