April & Alex

April & Alex is a UK-based online boutique. We sell bold and edgy, fashion-forward womenswear to our stylish clientele.

April & Alex was launched in 2012 as a fashion and style blog. Our love for all things fashion led to the creation of our online boutique.

We offer a curated selection of fashion pieces, and limited edition collaborations.

We are all about celebrating and discovering uniqueness, either through the clothes we create or stock and through the amazing brands we feature on our blog.

The April & Alex muse is effortlessly stylish, classic, edgy, offbeat, eccentric, a fashion risk taker, daringly innovative, extroverted, outré.

She is a true fashionista; she oozes confidence. She is not afraid to experiment with bold and edgy pieces. She craves exclusivity; she stands out in the crowd. She knows that trends come and go but style never goes out of style!

Welcome to our Fashion Family.

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