April & Alex

April & Alex is a UK-based online boutique.

We sell bold and edgy, fashion-forward womenswear to our stylish clientele.

April & Alex was launched in 2012 as a fashion and style blog. Our love for all things fashion led to the creation of our online boutique.

We are all about celebrating uniqueness, boldness and the empowerment of women, through the clothes we create or stock and through the amazing brands we feature on our blog.

We live and breathe fashion - past and present. We sell the pieces that we want to wear. If we cannot wear it, we do not sell it. We do not sell clothes, we sell Style!

The April & Alex woman is powerful, independent, effortlessly stylish, edgy, offbeat, eccentric, a fashion risk taker, daringly innovative, creative, fearless, bold, extroverted, outré.

She is a true fashionista; she oozes confidence. She is not afraid to voice her opinion. She is not afraid to stand out from the crowd. She craves exclusivity.

She knows that trends come and go but style never goes out of style!

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