Founded in 2017 by a small group of creatives, Boyfriend Tokyo originates from our reverence for Japanese street culture, providing a collection of reconstructed premium athleisure basics for a contemporary woman in search of the perfect cut.
Working from design ateliers in London and Tokyo, we combine the innovation and simplicity of Japanese design with the creativity of London’s independent artists. Derived from the notion of borrowing, each garment is designed with the purpose of creating a suitably oversized cut. We have reshaped the traditional boyfriend fit to suit the modern day woman, providing her with effortless wardrobe staples that are designed to last.
With slow fashion at the core of the brand, our designs reflect a Mottanai mindset, conveying a sense of regret concerning waste and promoting the maintenance and longevity of an item.