Dark Pink

A brand that encompasses the full spectrum of femininity: from pastel romanticism through candy cute and shocking fuchsia, to plums, maroons and deep purples, representing the darker side of womanhood. Dark pinks have effects similar to red, such as heightened emotions, while pale pinks are more soothing. A woman can be all these things simultaneously and separately, fleetingly and constantly; Dark Pink is a label for #everywoman.