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Pursuit - The Label

Pursuit The Label is a London born sustainable swimwear brand with strong ethical values. The urban swimwear brand meets city confidence with beach lifestyle creating all of their high quality pieces using a regenerated nylon made from recycled consumer waste from the ocean - including plastic waste. All bikinis are reversible making their collection functional, practical and of course stylish! Look out for their exclusively designed digital ROC print which was designed and inspired by the heart of their brand, the city of London.

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