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Unique fashion from the best independent brands

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Discover original outfits that make you look great and feel confident — and support independent brands while you're at it.

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What to wear in February

Need a dress you won’t freeze in? Bring some colour to your wardrobe with this long-sleeved printed midi.

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Jeans & a nice top

Score a statement-making top to pair with your everyday jeans, like the bold floral pussybow blouse.

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In Your Words

  • No Ordinary Brands

    We're passionate about independent brands. That's why we've trawled the internet for 800+ game-changing labels, so you don't have to.

  • Shopping Made Easy

    From practical styling advice to bestseller product recommendations, we combine unique fashion with a fun and stress-free service.

  • Style Over Trends

    Have original fashion delivered direct to your door (sometimes with cute notes too!), from designers you won't find on the high street.