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FRED

Unique fashion from the best independent brands

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Sale - Up to 70% off

Over 500 New Styles
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Discover original outfits that make you look great and feel confident — and support independent brands while you're at it.

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Special deals this September

Treat yourself to a bargain with these looks for less.

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Bestselling Dresses

We’ve got lots of new dresses for all your social plans.

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In Your Words

  • No Ordinary Brands

    We're passionate about independent brands. That's why we've trawled the internet for 800+ game-changing labels, so you don't have to.

  • Shopping Made Easy

    From practical styling advice to bestseller product recommendations, we combine unique fashion with a fun and stress-free service.

  • Style Over Trends

    Have original fashion delivered direct to your door (sometimes with cute notes too!), from designers you won't find on the high street.