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Unique fashion from the best independent brands

Viva la sundress
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Discover original outfits that make you look great and feel confident — and support independent brands while you're at it.

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Top of our August wish list

Want a light, airy mini made for soaking up rays? Meet the fit-and-flare Safaa dress!

Meet the Safaa

Holiday hit list

Packing list faves for home and away, like the vacay ready white embroidered Bardot mini.

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In Your Words

  • No Ordinary Brands

    We're passionate about independent brands. That's why we've trawled the internet for 800+ game-changing labels, so you don't have to.

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    Have original fashion delivered direct to your door (sometimes with cute notes too!), from designers you won't find on the high street.