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Unique fashion from the best independent brands

Autumn outfit inspo
New season picks
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6,900 reviews

Discover original outfits that make you look great and feel confident — and support independent brands while you're at it.

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Top of our September wish list

Give us long-sleeved dresses fit for cosy pubs and spiced lattes, like the versatile polka Cass midi.

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Everyday comfies

Want relaxed 'fits for cooler temps? Enter the soft cord Blaze boilersuit with an adjustable drawstring waist.

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In Your Words

  • No Ordinary Brands

    We're passionate about independent brands. That's why we've trawled the internet for 800+ game-changing labels, so you don't have to.

  • Shopping Made Easy

    From practical styling advice to bestseller product recommendations, we combine unique fashion with a fun and stress-free service.

  • Style Over Trends

    Have original fashion delivered direct to your door (sometimes with cute notes too!), from designers you won't find on the high street.