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Unique fashion from the best independent brands

It’s sundress season
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9,010 reviews

Discover original outfits that make you look great and feel confident — and support independent brands while you're at it.

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Top of our May wish list

With its relaxed fit and vivid print, the multicoloured maxi works well with everything from trainers to sandals or heels.

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Holiday outfit inspo

Discover comfy separates, beachy brights and flowy dresses that are guaranteed to make an impact home or away.

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In Your Words

  • No Ordinary Brands

    We're passionate about independent brands. That's why we've trawled the internet for 800+ game-changing labels, so you don't have to.

  • Shopping Made Easy

    From practical styling advice to bestseller product recommendations, we combine unique fashion with a fun and stress-free service.

  • Style Over Trends

    Have original fashion delivered direct to your door (sometimes with cute notes too!), from designers you won't find on the high street.