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Unique fashion from the best independent brands

Hello, autumn outfits
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Discover original outfits that make you look great and feel confident — and support independent brands while you're at it.

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Top of our October wish list

Hallowe’en, Guy Fawkes, party season. Get ready for autumn nights in the star and moon mini!

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All about knits

Let’s get cosy! Find super-soft knits you’ll live in, from plush maxi cardis to oversized polo-necks.

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In Your Words

  • No Ordinary Brands

    We're passionate about independent brands. That's why we've trawled the internet for 800+ game-changing labels, so you don't have to.

  • Shopping Made Easy

    From practical styling advice to bestseller product recommendations, we combine unique fashion with a fun and stress-free service.

  • Style Over Trends

    Have original fashion delivered direct to your door (sometimes with cute notes too!), from designers you won't find on the high street.