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Unique fashion from the best independent brands

Autumn outfit inspo
New season picks
4.1 average
6,900 reviews

Discover original outfits that make you look great and feel confident — and support independent brands while you're at it.

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Top of our September wish list

Give us long-sleeved dresses fit for cosy pubs and spiced lattes, like the versatile polka Cass midi.

Meet the Cass

Everyday comfies

Want relaxed 'fits for cooler temps? Enter the soft cord Blaze boilersuit with an adjustable drawstring waist.

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In Your Words

  • No Ordinary Brands

    We're passionate about independent brands. That's why we've trawled the internet for 800+ game-changing labels, so you don't have to.

  • Shopping Made Easy

    From practical styling advice to bestseller product recommendations, we combine unique fashion with a fun and stress-free service.

  • Style Over Trends

    Have original fashion delivered direct to your door (sometimes with cute notes too!), from designers you won't find on the high street.