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Unique fashion from the best independent brands

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What to wear on Christmas Day
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Discover original outfits that make you look great and feel confident — and support independent brands while you're at it.

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What to wear in December

It’s definitely coat weather, so you’ll be needing extra cosy layers like the Serena parka with faux fur details and a fleece lining.

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NYE outfit inspo

Count down to 2023 in style with these party-ready options. With its curve-hugging fit and draped sleeves, the Clara mini is the perfect choice.

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In Your Words

  • No Ordinary Brands

    We're passionate about independent brands. That's why we've trawled the internet for 800+ game-changing labels, so you don't have to.

  • Shopping Made Easy

    From practical styling advice to bestseller product recommendations, we combine unique fashion with a fun and stress-free service.

  • Style Over Trends

    Have original fashion delivered direct to your door (sometimes with cute notes too!), from designers you won't find on the high street.