In 2009, Cutie London was born with a clear ambition – to bring unique, stylish and affordable outfits to its customers. It was rare to find a brand that offered all three.
Today, they’re loved for pieces like their smock-style gingham dresses for those just-throw-it-on days, timeless polka dot maxis (ideal for special events), and decorative military-style jackets that instantly dress up your basics.
You’ll also find satin and sequin occasionwear, fitted blazers, and mini dresses in abstract prints. Everything designed under the Cutie London label takes inspiration from London, the fashion capital.