Deliciously quirky, deceptively simple - a perfectly balanced range of classic women's clothing.

Our story started in South London when frustrated with the high street offerings we launched a small collection of women's clothing suitable for day and evening, featuring unusual detailing and gorgeous fabrics. Versatility, comfort and highest quality were (and still are) paramount, but the leading aspect was the fine tuned balance of eccentricity and gracefulness in pursuit of true individuality and style.We called the range LAGOM. The name is a Swedish word that means 'just right' or 'in perfect balance'. True to this philosophy we combine quirky details, classic shapes and retro references with innovative ideas and modern materials to achieve that elusive balance.

So whether you are after that perfect wedding guest outfit or desk-to-dinner dress LAGOM is your place.

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