Ruby Rocks is always bold and brave. As a brand we have tried not to follow trends but to set them in order to stand out from the crowd. We thrive on being creative and through being fashion forward and adventurous we have great customer feedback and many fans. We like to promote a joy and zest for life through quirky fashion that’s affordable and most importantly wearable!Ruby Rocks' main inspiration is in making beautiful pieces that bring joy to our customers.We always aim to incorporate ethical and fair trade principles in our production. We like to have a modern twist and inspiration is drawn from vintage and folk pieces from around the world mixed with an intuitive grasp of future trends and modern culture.Ruby Rocks as a brand and on a personal level values and promotes ethical practices in all its endeavours, we have a sense of responsibility and culpability towards all our employees as well as our environment and of course our customers. We are not mass producing throw away items but making to order high quality products in an environment that is pleasant to work in and nurtures creativity.