SOUR FIGS

SOUR FIGS is a London-based designer label that takes pride in its distinctive design approach, which questions conventional notions of femininity and masculinity, fragility and strength, tradition and modernism. These contrasts are fundamental to the brand's culture and serve as the inspiration for visually stunning and provocative collections., which result in a contemporary vision of gender that is both intriguing and motivating. We have a devoted following of fashion-forward people that enjoy our unconventional outlook based on our unique vision.

Each collection involves attention to detail, an emphasis on silhouette, and the creative use of materials and fabrics.

The brand launched SS23 and the first drop of Pre AW23 in June 2023.