Welcome to our blog!

We've got so many stories and cool things to share with you that we decided to share our world. We'll be bringing you styling tips, tales from SF HQ, interviews with our brands, stylist picks & even more ways to keep you dressing unique.

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Welcome to the first ever SilkFred blog. We’ve got so many stories and cool things to share with you that we decided to share our world. We’ll be bringing you styling tips, tales from SF HQ, interviews with our brands, stylist picks & even more ways to keep you dressing unique.

Want to know what we do? SilkFred is a platform for the best independent fashion brands to sell their products online and for shoppers who love cool, unique clothes to discover them. We cut through the noise of online shopping and provide a central destination for shoppers to find affordable pieces that their friends won’t have.

Our mission is to be the first to discover the best independent fashion and the go to source for shoppers to buy cool, unique fashion.

Here’s what we stand for:

OUR PHILOSOPHY

LOVE UNIQUE
Life is too short to wear the same boring crap as everyone else. We hate identikit dressing. We are magpies. We pay homage to trends but we always stay true to keeping it unique.

BELIEVE IN INDEPENDENCE
We believe that being independent is the most powerful thing you can be. We believe in choosing to live life on your own terms. This is why we support our designers who have made this choice.

WE CARE
We care about our customers. They are the most important people to us. We treat them like our friends and always think about what would make them feel special

WE AREN’T ROBOTS
We love online, it’s our home, but this doesn’t mean we are a “faceless” business. We make sure our designers and customers get the “human touch”. We inject our personality into everything we do.

WE GET SHIT DONE
We work incredibly hard. We are stay-up-all-night-do-whatever-it-takes-to-get-shit-done people. We get a kick out of being in the trenches together.

WE GROW
We are constantly learning and challenging ourselves. If it feels too comfortable, we aren’t doing enough. We don’t say no to difficult tasks. We listen to each other and we ask questions if we don’t understand. We educate ourselves and enrich our knowledge obsessively. We are always hungry.

WE LOVE
We are passionate about our work and this shows in everything we do. We love to get involved in every element of the business and no task is too small or unimportant.

Love,
Emma x

CEO & Co-Founder SilkFred

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