Meet The Sibling Duo Behind Global Fashion Brand Pretty Lavish


Welcome to How Brands Grow, our brand new YouTube series that lifts the lid on our incredible community of brand partners via in-depth conversations that delve into how to establish and grow a thriving fashion business. 

In our first episode, SilkFred CEO Emma Watkinson sits down with sisters Samantha and Stephanie Frost, founders of fast-growing fashion brand Pretty Lavish. Born in 2013, and specialising in unique occasionwear, quality knitted pieces and modern bridal styles, the brand combines elements of luxury fashion with affordable price points. 

Since partnering with SilkFred in 2016, the siblings have connected with our community of fashion-loving women, an audience whose passion for independent brands has helped Pretty Lavish to flourish. Having launched the business from their mum’s loft, Samantha and Stephanie now work in a team of fifteen at their bustling offices.

Here the brand’s sibling co-founders talk start-up struggles, entrepreneurial spirit, and the significance of strong support networks. 


The business-savvy siblings grew up in a home where their self-made parents raised them with a strong work ethic, which has seen Pretty Lavish blossom from small beginnings to a successful fashion business. 


Chatting to Emma, Samantha and Stephanie reveal how Pretty Lavish began life in their living room. They go on to share stories of first sales, finding their feet with social media strategy, and describe how the pressures of self-employment can be turned into a driver for success.


Since then, the sisters have carved out their niche (timeless, luxe-look pieces at affordable prices) and continued to grow their audience on social media and beyond. Samantha and Stephanie credit their amazing network of encouraging friends, family and supporters as key to the success of Pretty Lavish, a brand that now counts thousands of fashion lovers across the globe as loyal customers.

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