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About Us

The destination for emerging designers. Get access to the designs of future trend-makers. Become a coolhunter, discover new designers and spread the word.

About SilkFred

Polaroid SilkFred is a new luxury retail platform for independent brands and emerging designers. On SilkFred you can browse the boutiques of the fashion industry’s rising stars and shop their unique collections, all hand-selected by us. We’re your eagle eye on emerging trends and the best up and coming fashion designers.

How SilkFred works

Polaroid We scout designers and provide them with the tools and resources to independently retail their collections and grow their business. We connect our designers with online shoppers who are looking for unique, wearable and stylish items.

At SilkFred we try to stay ahead of the curve and innovate. We’ve created features for you to curate and edit your shopping experience with the possibility of sharing your finds across your favourite social media platforms. If you discover something you love, you should be able to share it.

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Who are our designers?

Polaroid Our designers are an eclectic mix of trend-makers, each with their own brand concept and story to tell. We are always hunting for the next big thing and welcome lookbook submissions.

We source our designers at London Fashion Week, Graduate showcases and shows, and launch pad style initiatives. Spending time with emerging designers, getting to know them and their collections is important to us. We check the quality of the items to ensure that they meet the luxury standard.

Shopping with Us

Polaroid When you shop with us we provide you with an efficient service. No matter how many designers you purchase from, it’s one checkout process. Our payment system processes payments securely whilst our logistics solution collects from our designers and ships straight to you.

Our Philosophy

Polaroid We believe it’s important to create a discourse between emerging brands and online shoppers. We want to tell the story behind each designer, the inspiration behind their collections and their brand ethos. Bridging the gap between new designers and their customers is at the heart of what we do.