Close

Join Us

Chevron Left Close
OR
Close

Nice choice! Your item has been added to your shopping bag.

Checkout now Continue shopping
Logo

FRED

Unique fashion from the best independent brands
Unique fashion from the best independent brands
Search

Hi, we’re SilkFred!

Together with our community of over 800 independent brands, we bring you unique, affordable, spirit-lifting fashion that you won’t find anywhere else.

Know the thrill of discovering original styles that look great and make you feel confident? Well, that’s in our DNA – and we do the sourcing, so you don’t have to.

Here, everything starts with you. Trends aren’t our thing – instead, we listen to what our customers want in their wardrobes and deliver it, alongside practical styling tips.

SilkFred was born in 2011, underpinned by a vision of a fashion ecosystem that puts the joy back into online shopping and allows independent brands to thrive.

From small beginnings, we’ve grown a million-strong following, created a website and app that our customers love, and built a personal service that will never give you a copy-and-paste response, or cookie-cutter clothing.

Whether you fancy having a browse, giving us a follow, or dropping us a line to say hello, it’s a pleasure to meet you.

Let's get to know each other!