Welcome to SilkFred

Here you'll find unique, fun, affordable designer fashion from the most exciting independent brands.

Emma Watkinson SilkFred CEO

We built SilkFred with customers and brands in mind. It's an ecosystem that empowers independent brands to reach customers who love discovering new, affordable styles that make them stand out from the crowd.

How We Got Here

With over 800,000 followers (and growing!), SilkFred was founded on likes, comments & conversations with our customers on social media. When our customers told us they wanted a certain style of dress, we worked with our community of brands and brought them more of what they loved! We're still a young company and we'll always be committed to learning more about what you want.

We love seeing you out and about looking fabulous

Our Style

On SilkFred you can discover designer styles that you wouldn’t find on the high street. We sell the perfect outfits for parties, weddings, holidays, brunch, cocktails, dinner and all those special moments when you want to stand out!

Two models wearing floral print dresses with leopard print arms Two models wearing back and white dresses

Shopping With Us

We are online only and we believe it's important to deliver our customers a personal service. Our in-house team of fashion loving ladies will never give you a copy and paste response. They are here to help you with anything you need, including what to wear and how to wear tips. The customer experience team love online shopping and some of them were SilkFred customers before joining us! You can get in touch with them on email, online chat, Facebook Messenger and Instagram.

The SilkFred Team

How We Work With Brands

We are passionate about partnering with independent brands. Like us, they are entrepreneurs and work hard every day to create unique fashion for you to enjoy. Some of our brands have teams of fifteen people, some have teams of three, some are doing it on their own.

A Photoshoot

We have an in-house photography studio that shoots for our brands every day, we have a 17,000 sq ft warehouse in London that allows our brands to ship and process returns quickly and efficiently. Our in-house marketing team produce photo and video content for our social media channels, helping our brands to reach millions of women.

Our Customers

Join Us

SilkFred is growing and we're always on the look out for superstars to join our team.
Check out our Careers page to view our current openings.

Behind the scenes

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What to Wear, How to wear & Newness on Our Instagram