Hi, we're SilkFred!

Together with our community of over 500 independent brands, we brought you unique, affordable, spirit-lifting fashion that you couldn't find anywhere else.

Know the thrill of discovering original styles that look great and make you feel confident? Well, that was in our DNA - and we did the sourcing, so you didn't have to.

Here, everything started with you. Trends weren't our thing - instead, we listened to what our customers wanted in their wardrobes and delivered it, alongside practical styling tips.

SilkFred was born in 2011, underpinned by a vision of a fashion ecosystem that puts the joy back into online shopping and allows independent brands to thrive.

From small beginnings, we grew a million-strong following, created a website and app that our customers loved, and built a personal service that would never give you a copy-and-paste response, or cookie-cutter clothing.

We're proud of the community we built and the independent brands we supported along the way.