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FRED
The SilkFred App
Faster, smarter & personalised
Hello!
I’m Fred, your AI-powered personal shopper, here to recommend the perfect fashion picks just for you.
We recommend shopping your local site to see items that ship to you.
No more cramming it all into that one bag. From work-friendly rucksacks that'll fit your laptop to smaller casual options, our range of black backpacks is here and ready to shop.