Pretty Darling delivers romance and confidence through each design. Our mission is to design clothes that inspire woman to embrace their individuality and uniqueness in life. The collection is created by talented British in house design team. Our label focuses on pretty, soft, feminine and trend led silhouettes brought to life by the use of exclusive prints, unique textiles and colours. We believe every woman deserves to treat themselves as pretty darling. We aim to create young and happy products not only pretty, but also sustainable.