A brand built with passion, fashion and affordability in mind. We strive to create feel good clothing for every day. Our clothes are designed in the UK and manufactured in our own factory in Bangladesh.

Our story is one of sisterhood, passion and support. Our brand vision is promoting individuality and making our dresses inclusive for all. We believe every individual has their own journey and our clothes should make you feel an embodiment of excitement and happiness. We created our brand with the vision to create unique pieces with a special design element in each dress, because why shouldn’t every piece you wear be unique and made with the most excellent techniques and design in mind. Life is too short not to get excited dressing up everyday! That is also why one of the key element of our brand is to make sure its price point is always inclusive to all women.

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