ADEXE was founded upon the spirit of London; eclectic self- expression and celebration of individuality. Our long history of watch production has enabled us to explore innovative ways to create watches with an accessible price-point ‘for all’, without compromising on quality. Over time, we began to notice a decline in the need for timepieces in society. When people did buy a watch, they were looking for one that celebrated their individual style. We felt that there was only one place that encouraged this best; the eclectic city of London.