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Unique fashion from the best independent brands
Unique fashion from the best independent brands

Where brands come to grow

Reach millions of customers on the leading platform for growing independent fashion brands.

Apply now
An image of two models posing in front of flowers with blue dresses

Take your fashion brand to the next level

From two-person startups to established boutiques, we've helped hundreds of brands grow their business and sell to millions of fashion-loving customers around the world.


Customers all over the world


Independent fashion brands


Fashion-loving followers

  • 1 Selling with us - send us your details

    Tell us about your brand

    Our team will take a look and get back to you with next steps.

  • 2 Create your boutique step by step with easy onboarding

    Get set up

    Create your boutique with an easy to follow step-by-step guide. Our onboarding team is here to guide you through the process.

  • 3 Selling with us - send us your details

    Go live

    Add your products to the shop and go live! Your styles will be visible to millions of potential customers looking for something unique.

Apply now

Still at the ideas stage?

Whether you're just starting out, or are already established, SilkFred is for you. Our team are here to answer any questions you might have.

Book a call

Focus on what you love - we'll do the rest

From ready-to-go infrastructure and smart data insights, to leading content creation and customer service, when it comes to upscaling your brand, we have all the tools you need.

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Drive your sales

Connect with millions of customers worldwide and see them wear your designs.

Image illustrating SilkFred's best in class logistics

Best in class logistics

We can ship your orders and process your returns, allowing you to scale quickly. Brands who warehouse with us gain access to international customers.

Image of women wearing designer dresses

Content that sells

Have our in-house styling and content pros capture shots of your styles that turn them into bestsellers.

Illustration of exposure to social networks

Gain exposure

See your styles worn by major influencers across social, magazines and TV.

Help whenever you need it

We're the only fashion growth platform with a dedicated team of experts to help you identify new opportunities for your brand.

An image of members of the SilkFred brands team

Flawless customer service

Our friendly team work 24/7 to handle all customer communication, saving you 100s of hours and creating a personal customer experience.

Empowering independent fashion brands everywhere

Startups and established brands worldwide are selling their designs to over a million fashion-loving customers on SilkFred.

  • Woman wearing a blue dress with flowers

    We highly recommend SilkFred to any independent label wishing to grow in a supportive environment.

    Dancing Leopard Partner since 2013

  • Woman wearing a dress with flowers

    We have excellent support from our brand manager and this has helped us increase exposure and our performance.

    AX Paris Partner since 2016

  • Woman wearing a dress with flowers

    SilkFred has allowed us, as a dress specialist, to get exposure to a broader range of customers and age groups that we may not have been able to reach before.

    Nobody's Child Partner since 2019

  • Two women wearing spotted dresses

    SilkFred has been a massive part of our growth. From being a small team of three working from our mum’s loft conversion, we now have a team of 19!

    Pretty Lavish Partner since 2016

We're on a mission to bring the most exciting independent fashion brands to market

An image of Emma Watkinson, CEO and co-founder of SilkFred

We launched SilkFred in 2012 with one mission – to bring the best independent fashion brands to market. Almost a decade on, we’re still waking up excited to empower brands to reach our customers, who love seeking out unique fashion online.

Together with our 800 brand partners, we’ve established truly nurturing partnerships for long-term success. Having grown SilkFred from scratch to a global platform, we’re here for your journey, and we can’t wait to grow your business together with ours.

Emma Watkinson

CEO and Co-founder

You'll be in good company

We don't stock household name brands – you won't find Nike here! Just like our brand partners, we're independently minded, so we can serve you better.

  • Three women wearing green dresses with leopard spots
  • A woman wearing a red spotted dress
  • Three women wearing dresses in various shades of blue
  • A closeup of a woman wearing a Lime Blonde dress

Want to get involved?

Get started – it only takes a few minutes!

Apply now